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Bookstore - Advertising Resources Starting a Business Checklist | Public vs Private | Recycling | Bookstore | LinksGuerrilla Marketing: Secrets for Making Big Profits from Your Small Business  Review: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients.
Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.
101 Ways to Promote Yourself  Review: From business cards to bounce back cards, from the media to mainstream marketing you'll learn how to tap new markets, win new business and leave your competition in the dust. Like my seminars on the topic, you won't leave in the middle, you won't fall asleep and you won't go away empty handed. This book is filled with 101 no cost-low cost ways to increase your profits and help others to succeed as well.
1,001 Ideas to Create Retail Excitement  Review: One of the best marketing books for the smaller retailer. Now in its sixth printing, "1,001 Ideas...." has been called one of the best and most creative retail marketing books currently available by trade magazine critics, as well as the retail associations. It provides over 300 pages of ideas retailers can easily and inexpensively conduct, including promotions, sales, special events, community events, customer relations programs, sports tie-in, frequent buyer programs, free research and sales training.
Six Steps to Free Publicity: And Dozens of Other Ways to Win Free Media Attention for You or Your Business  Review: There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas--humor and creativity. Notwithstanding the fact that her title is somewhat misleading (the "six steps" refer to the processes involved in writing and distributing a news release) and that the use of the terms free publicity and free media attention are sure to cause great consternation among practicing public relations professionals, she does spell out all the best publicity techniques. Especially useful are her chapters on tip sheets, special events, and ways to overcome writer's block. Ideal for small business owners who are interested in particular in the possibilities of media exposure, this volume belongs in all public library business collections.
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